Terms of Service

The Service is provided by Akvertising, S.A. de C.V. («Akvertising», «we», «us»). By creating an account, accessing the dashboard or using any feature of the Service you accept these Terms in full. If you do not agree, you must not use the Service.

Documents that form part of the agreement

• The Privacy Notice, which describes what data we process and on what legal basis.
• The Security page, which details the technical and organizational measures in force.
• The Data deletion page, which describes the deletion procedure and timeframes.
• The terms of each advertising platform you connect, as set out in section 6.

If you accept on behalf of a company, agency or organization, you represent that you have authority to bind it. In that case «you» refers to that organization.

TrackerAds is a read-and-visualize tool for advertising data. It connects to the ad accounts you authorize, downloads their metrics, normalizes them under a single definition and presents them in dashboards and reports.

What the Service does

• Syncs metrics for campaigns, ad sets and ads from the connected platforms.
• Unifies metrics from different platforms under a common, comparable definition.
• Presents dashboards, breakdowns and time series, and produces downloadable reports.
• Organizes information per client, so each client sees only their own data.

What the Service does NOT do

• It does not create, edit, pause or publish campaigns or ads. It does not change budgets or bids.
• It does not manage or execute advertising spend. Your financial relationship with each platform is entirely yours.
• It does not replace the platforms' own interfaces as the ultimate source of truth.
• It does not provide advertising, legal, tax or investment advice.

• The Service is intended for professionals and organizations. You must have legal capacity to contract.
• Registration details must be truthful, complete and up to date. An account with false details may be suspended.
• Each person uses their own account. Sharing credentials between several people is not permitted.
• Two-step verification is mandatory: every sign-in requires a one-time code sent to your email address. You must keep access to that address.
• You are responsible for all activity carried out from your account.

The Service is offered in plans. Each plan defines usage limits, such as the number of ad accounts that can be connected or the number of users. The limits in force are published on the site home page and may be updated.

• You can start on the entry plan at no cost, within the limits published for that plan.
• Higher plans are not yet available for purchase. When they are, their commercial conditions will be published before they can be purchased and will require your express acceptance.
• While no paid contract exists, you are not charged any amount and no payment details are requested.
• Exceeding your plan limits may cause syncing to stop until you adjust usage or change plan.

• You may only connect ad accounts that you own or for which you hold express, current authorization from the holder.
• Connections are always made through each platform's official flow. We never ask for your password on that platform.
• We request read-only metric scopes only. We do not request permission to publish, edit or manage spend.
• The resulting credentials are stored encrypted and never shown in full in the interface.
• You can revoke the connection at any time, from the dashboard or from the platform itself. Once revoked, syncing stops immediately.
• If you connect a third party's accounts, you are responsible to us for holding their authorization and for informing them how their data is processed.

When you connect a platform, its developer terms carry over to your use of the Service. These obligations are in addition to these Terms and prevail over them with respect to that platform's data.

If a platform changes its terms, restricts its interface or withdraws the access granted, we may suspend or remove the affected integration without incurring liability.

When using the Service you undertake not to engage in any of the following:

• Connecting ad accounts without ownership or the holder's authorization.
• Extracting data by automated means, replicating the Service or reselling it as your own without a written agreement.
• Using the Service as a gateway for programmatic access to platform interfaces on behalf of third parties.
• Attempting to reach data, accounts or organizations other than your own, or bypassing role-based access controls.
• Reverse engineering, decompiling or attempting to obtain the source code, except to the extent mandatory law permits.
• Introducing malicious code, running load or penetration tests without prior written authorization, or interfering with the availability of the Service.
• Uploading unlawful or defamatory content or content that infringes third-party rights.
• Using the data obtained for profiling individuals, sale to data brokers or any purpose prohibited by the platforms.

Breaching this section may result in immediate suspension of the account under section 14.

• You must use a strong password, different from those you use on other services.
• You must keep control of the associated email account, because that is where verification codes are received.
• You must not share verification codes with anyone. We will never ask you for them by email, phone or messaging.
• If you suspect unauthorized access, tell us immediately at [email protected] and change your password.
• The measures we apply on our side are described on the Security page.

• The data you enter and the metrics synced from your ad accounts are yours. We acquire no ownership over them.
• You grant us only the technical licence needed to host, process and display them within the Service. That licence ends when the data is deleted.
• If you create end clients, you act as controller towards them and we act as processor, following your instructions.
• You are responsible for having the legal basis needed to enter third-party data into the Service and for informing those third parties appropriately.
• We may produce aggregated, anonymous statistics on use of the Service, provided they do not allow any person or organization to be identified.

The Service displays data obtained from third parties. Its accuracy depends on what each platform publishes at any given moment.

• Platforms restate their figures after the fact. A value may change after it has been synced.
• Each platform defines its metrics differently. The normalization we apply aims for comparability, not exact equivalence.
• When a platform does not report a value, it is shown as empty and never as zero, so totals are not distorted.
• Reach is a deduplicated metric: it cannot be summed across periods or campaigns without distorting the result. The Service presents it using the deduplicated value the platform provides.
• In case of any discrepancy, the platform's official interface prevails as the source of truth.
• We do not warrant the accuracy, completeness or timeliness of third-party data, and we are not liable for business decisions you make based on it.

• The Service is provided on an as-available basis. We do not commit to an uptime percentage unless a specific written agreement says so.
• We may carry out maintenance that temporarily interrupts access. Where it is scheduled and expected to be lengthy, we will give reasonable advance notice.
• We may add, change or withdraw features. If we withdraw a feature that is essential to your plan, we will give reasonable advance notice.
• The availability of each integration depends on the relevant platform and may be affected by decisions outside our control.

The software, interface, brand, designs, documentation and metric normalization logic belong to Akvertising or its licensors, and are protected by intellectual and industrial property law.

We grant you a limited, non-exclusive, non-transferable and revocable right of use, confined to the life of your account and the purposes set out in these Terms. Beyond that, no rights are assigned to you.

Each party undertakes to keep confidential the other's non-public information accessed in connection with the relationship, and to use it only to perform these Terms. The obligation lasts for the duration of the relationship and for three years after it ends.

Excluded is information already public without breach, information lawfully received from a third party without a duty of secrecy, and information that must be disclosed under a legal requirement, in which case the other party will be informed unless the law forbids it.

By you

• You may stop using the Service and request closure of your account at any time, with no penalty.
• The request can be made from the data deletion page or by writing to [email protected].

By us

• We may suspend access immediately if we detect a breach of section 7, a security risk, use that endangers the Service, or a requirement from a platform or authority.
• We may terminate the agreement on reasonable notice if we stop providing the Service or the plan you use.
• Wherever possible we will warn you before suspending and give you the chance to correct the cause.

• When the account is closed, credentials for the connected platforms are deleted immediately and syncing stops.
• Account, organization and metric data is deleted according to the periods published in the Privacy Notice, within a maximum of 30 days from the request.
• Before closing you can download your reports from the dashboard. After deletion the information cannot be recovered.
• We keep the record of the deletion request and its confirmation code as evidence of compliance towards the platforms, plus anything a legal obligation requires us to retain.

The Service is provided «as is» and «as available». To the maximum extent permitted by law, we give no express or implied warranties of merchantability, fitness for a particular purpose, freedom from errors or uninterrupted operation.

In particular, we do not warrant the accuracy of data delivered by third-party platforms or the continuity of their interfaces, and we are not responsible for the commercial results of your campaigns.

To the maximum extent permitted by law, we will not be liable for indirect damages, loss of profit, loss of opportunity, loss of data arising from causes outside our control, or reputational harm.

Our total aggregate liability to you, on any basis and in the twelve months preceding the triggering event, is limited to the amounts you have paid us in that period. If you have paid nothing, liability is limited to repairing or restoring the Service.

None of the above excludes liability for wilful misconduct, gross negligence or any liability that the law does not allow to be limited.

You will hold us harmless against third-party claims arising from: use of the Service contrary to these Terms, connecting ad accounts without the holder's authorization, your breach of a platform's terms, or entering personal data into the Service without a sufficient legal basis.

We may update these Terms to reflect changes in the Service, in the integrations or in regulation. The version in force is always the one published on this page, with its last-updated date. If the change is material, we will notify you by email or through a notice in the dashboard before it takes effect. Continuing to use the Service after that date constitutes acceptance.

• You may not assign your contractual position without our written consent. We may assign it in the event of reorganization, merger or sale of assets, keeping the same obligations.
• Neither party is liable for breaches caused by events beyond its reasonable control, such as infrastructure provider outages, network failures, disasters or decisions by authorities.
• If a clause is void or unenforceable, it will be replaced by a valid one of equivalent effect and the rest will remain in force.
• Tolerating a breach does not waive the right to enforce it in future.
• These Terms, together with the documents in section 1, constitute the entire agreement between the parties and supersede any prior communication on the same subject.

These Terms are governed by the law of the place of the registered office of Akvertising, S.A. de C.V.. The parties submit to the courts of that domicile, unless a mandatory consumer protection rule determines a different venue.

Before going to court, the parties will attempt to resolve the dispute in good faith through written communication for a minimum period of thirty days.

Akvertising, S.A. de C.V., operator of TrackerAds.

• Contractual enquiries and support: [email protected].
• Privacy and exercise of rights: [email protected].
• Related documents: Privacy Notice, Security and Data deletion.